The Story Of The logo

My logo, a roadrunner walking away from a staff with a snake in its mouth, has been on my stationary for over forty years. I had a few nicknames, one of them “Roadrunner.” Fast in my movements, often being told, “Slow down,” enormously energetic, it was appropriate, and over the years roadrunners accumulated in my office: paintings, rugs, made of wood, leather, whatever, lots of them.

One day, in the mid 60's, I cured a man of post-traumatic bilateral foot pain that had persisted for well over a year, totally disabling him from work (I report the case in Release From Pain ). The serendipitous release was dramatic and revelatory.

That night was the meeting of the Southwest District of the Los Angeles County Medical Association. I called the president and asked him for about fifteen minutes so I could report what had happened, that I was convinced would open minds to the manipulative process. He asked me to tell him what had happened, and when I did he replied, “ Paul, it couldn't possibly have happened! It's not in the books!” He was serious.

As I went to the front of my office shaking my head, an artist I had just treated was at the counter. I asked him for a favor.